I am always amazed by how many opportunities there are to meet new people and form new bonds. These bonds are so important to me because I get to learn, grow and get a chance to rework myself to become a better individual. For me, personal growth has a great affect on my business growth. The way I see it, is that there is a direct connection between what I stand for morally, and what I want my business to represent.  My personal growth is mostly attributed to a constant exchange of thoughts, ideas and inspiration among my friends, colleagues and acquaintances. This process of sharing similar views is the foundation of bonds, friendships and alliances – all very crucial for my personal and professional growth.

One of the reasons I am such an avid lover of forming new connections is because people are in a lot of ways providers of insight and clarity. There is not a day that goes by without me learning, and advancing. Yes, we all have our setbacks, but the way I see it is that if there is a clear goal in mind, then all setbacks are part of the process of getting there. I need to emphasize that people come and go, but the experiences we have, good or bad, will be always in one way or another – insightful, never useless. Whether it is business or our personal lives, people we meet and let into our lives represent steps on a ladder towards our goals and aspirations.

This April, I got a chance to be a part of the small business owner’s panel at the CEB (Marketing to Small Business Leadership Council) summit in Miami. It was such a great opportunity to not only represent my brand along with many other small businesses, but to meet new and exciting individuals who share a passion for innovation and creative thinking – a big shout out to Christine Russell, co-founder of 889 Yoga, with whom I share not only the passion for making new bonds but strengthening your own bond with yourself. I think part of what makes our new alliance so great is that our business models are examples of a family based business that cares and treats customers as individuals, rather than consumers. The bond we establish with our companies is that of understanding, support and knowledgeability. We, as owners of small businesses, want to bring back the spiritual essence of bonding with the product. For me personally, that implies that the tea I sell is a representation of purity, health and tranquility – a brand I stand behind a hundred percent.

For some, bonds are simple, for others, they are complex. The beauty is in those who share them and what message they are conveying. Next time you make an alliance, ask yourself what it represents, and hopefully the answer will comfort you, make you discover something new about yourself or those around you. And even if it doesn’t, there are many more opportunities out there, you just have to seize them.

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