General Journal Tea

The Grand Opening

It’s finally here everyone! Our new pride and joy, a new addition to our family of stores – the Tea Emporium, Oakville!

It has been a crazy ride. Long hours, planning and obsessing, but at last the goal has been achieved and I couldn’t be more happy. There is something so gratifying about building an idea from scratch and making it come alive. The dream is no longer dreamed about, it has been brought into reality. I think we all can relate to the initial feeling of excitement, intrigue and anticipation. These factors drive us, motivate us and bring us closer to success. But these feelings do not disappear after the goal has been achieved. I can honestly say that I feel even more excitement now that the store is finally operating. Like the mechanism in a clock, everything has fallen into place, ticking and turning, it is all finally in motion.

The opening was absolutely magnificent! Our team began with cutting the ribbon. Me holding the scissors and shaking a little from all the giddiness built up inside. Once the scissors cut the ribbon, laughter was joined by cheers and applause. It was as exciting and as simple as opening a present. The moment couldn’t be any more memorable and a sense of relief couldn’t be more awaited. With the ribbon finally draping off the front doors, we invited everyone inside. Awes and ohs echoed inside the room. The store filled up instantly! The cheerful crowd awaited patiently as we sampled numerous iced teas, Green Tea Moroccan Mint, Sunburst Raspberry, Baked Apple and Lichee Congou. My trusted mixologists presented everyone with specialty made mocktails and paired them with with delicious, custom made macaroons and waffles. Joy swept across the faces of our team and I couldn’t be more proud. At the end of the night, we locked the doors with a sense of accomplishment and pride. I put the key in my pocket and finally took a deep breath, happy to open these doors once again the next day…


I want to thank everyone who made it out, your support is always such a great motivator and we take pride in your continuous satisfaction. So thank you for being so wonderful and we hope to see you all at our new store again!



Leave a Reply